Your pipeline isn’t broken.
Most B2B marketers hand you a strategy deck and call it a day. I build the whole system: the content, the pipeline, the automation, and the reporting that finally tells you what’s working.
7+ Years
B2B marketing experience, no fluff included
2
Research & analytics firms shaped by this work
0
Campaigns launched without a clear attribution model
1
Person. Entire marketing function. Ask how.
Hello
I’m a full-stack marketer working at the intersection of creativity, technology, and growth.
Several years in B2B marketing teaches you one thing fast: most problems aren’t marketing problems. They’re clarity problems. Execution problems. “We-have-four-tools-and-zero-system” problems. I fix those.
At Counterpoint Research and Cognitio Analytics, I didn’t just run campaigns; I built the infrastructure they ran on. Content strategies, lead pipelines, automation systems, and the kind of messaging that makes a niche B2B product feel like the obvious choice.
Full-stack means exactly that. I can write the whitepaper, set up the workflow that distributes it, design the landing page, social creatives, event banners, and website assets that surround it AND then tell you what actually worked.
Cognitio Analytics
Hubspot · Lead Management
Built a lead management system from zero thats automated end-to-end via HubSpot
Cognitio Analytics had data. What they didn’t have was a system to turn it into pipeline. Built the full architecture: lead capture, scoring, segmentation, and automated nurture sequences. No agency. No handholding. Just a working system.
100%
Automated pipeline
0→1
Lead ops from scratch
Read the full story
Cognitio Analytics
Content · B2B
Case studies that made analysts stop using bullet points
Turned dense research outputs into narratives that actual humans forward to each other.
Read the full story
There’s more where that came from
Additional case studies across demand gen, content ops, and B2B messaging.
Read the full story
Not a generalist. Not just a specialist. Someone who sees the whole board.
01
Content & Thought Leadership
Whitepapers, reports, case studies that generate pipeline
02
Lead Generation & Nurture
Systems that qualify, score, and convert
03
Marketing Automation (HubSpot)
Workflows that work while you sleep
04
B2B Messaging & Positioning
Making complex products sound like obvious choices
05
Design & Visual Communication
UX, decks, assets, and brand visuals that don’t look like a template
06
Analytics & Attribution
Reporting that answers “what should we do next”
Pick your poison.
I’ve heard all four.
Insight without narrative is a spreadsheet. I turn your research and data into content that stakeholders forward to each other: reports, case studies, whitepapers that actually get read.
“We get traffic. But none of it turns into qualified leads.”
Vanity metrics are addictive and useless. I build the pipeline architecture behind the content: lead scoring, nurture sequences, forms that don’t make prospects feel interrogated.
“Our content is too technical. Prospects tune out.”
Technical depth is a feature, not a bug if you frame it right. I translate complex B2B narratives into messaging that engineers forward to their CFOs.
“We need someone to guide us through the whole setup.”
Strategy + execution + automation + reporting. Most agencies stop after slide 47 of the deck. I stay until it runs on its own. HubSpot, content ops, attribution – the full stack.
Your marketing deserves someone who finishes the job.
If you’re hiring a senior B2B marketing leader who can build, not just advise, let’s talk.
